How to Change Name on Amazon Account — Complete Guide
Whether you are a buyer updating a typo, a seller rebranding, or changing your name after marriage — this guide covers every Amazon name type and exactly where to update each one.
We have helped hundreds of Amazon sellers manage their accounts, and one of the most common questions we get is surprisingly simple: how do I change the name on my Amazon account? Whether you just got married, rebranded your business, spotted a typo that has been bothering you, or simply want a fresh start — the good news is Amazon does allow name updates. What most guides miss, however, is that Amazon does not have just one name attached to your account. It has several, and changing the wrong one will not solve your problem. In this guide, we walk you through every type, the exact steps with screenshots, and the situations where things can go wrong — so you get it right the first time.
🏷️ Understanding the Different Amazon Name Types
Before you change anything, identify exactly which name you need to update. Amazon stores multiple names across different parts of your account, and each one serves a completely different purpose. Updating one does not automatically update the others.
| Name Type | Where It Appears | Who Sees It | How to Change | Difficulty |
|---|---|---|---|---|
| Account Holder Name | Login and Security, billing, invoices | You only | Login and Security | Easy |
| Public Display Name | Reviews, wish lists, community posts | All Amazon users | Your Profile page | Easy |
| Seller Display Name | Storefront, listings, buyer messages | All customers | Seller Central settings | Moderate |
| Shipping Name | Delivery address, order confirmation | Courier, seller | Your Addresses page | Easy |
| Business Legal Name | Seller Central tax documents | Amazon, tax authorities | Seller Central with documents | Requires docs |
💡 Our advice: Identify exactly which name you need to update before you start. Most buyers only need to update their account holder name or public display name. Sellers often need to update their Seller Central display name separately — it is a completely different system.
👤 How to Change Your Amazon Account Holder Name
This is the name linked to your Amazon login — used for billing, order receipts, and account verification. Here is exactly how to update it, with screenshots showing each step.
Log into your Amazon account. Hover over Account and Lists in the top right corner of any Amazon page. Click Account from the dropdown menu that appears.
On your Account page, you will see a grid of account options. Click Login and Security — this is where Amazon stores your name, email, password, and phone number.
Inside Login and Security you will see a list of your account details. Find the Name row at the top and click the Edit button next to it.
An input field will expand. Type your updated name. Amazon may send a one-time verification code to your registered email or phone number before saving the change.
After entering the verification code, click Save Changes and then Done. Your account name is now updated across all billing, invoices, and order documentation.
✅ Done! Your account holder name is now updated. This change takes effect immediately and will appear on all future invoices and order receipts.
Account flagged after making changes? We can fix it.
Sometimes updating account information triggers an Amazon review or suspension. Our team handles reinstatements correctly the first time.
🌐 How to Change Your Amazon Public Display Name
Your public display name is the name other Amazon users see on your reviews, community posts, and wish lists. It is completely separate from your account holder name and your seller name.
From Account and Lists, click Your Profile. Or hover over your name in the navigation and look for the profile link.
Click Edit your profile. Update your display name in the name field. This can be your real name, a nickname, or a pen name. Click Save — the change takes effect immediately across all your existing reviews and posts.
🛒 How to Change Your Amazon Seller Display Name
If you sell on Amazon, your seller display name is what customers see on your storefront, product listings, and messages. This name lives inside Seller Central and must be changed there separately. We have seen many sellers update their buyer account name and then wonder why their storefront name did not change — these are two completely separate systems.
⚠️ Before you change your seller name: Frequent name changes can trigger an Amazon account review and may signal instability. Treat your seller name as a long-term branding decision — not a quick adjustment.
Go to sellercentral.amazon.com and sign in. Click Settings in the top right corner, then select Account Info from the dropdown.
On the Account Info page, scroll down to the Business Information section. Find Seller Profile and click into it.
If you sell in multiple Amazon marketplaces, select the correct region first — seller names are managed per marketplace. Locate your current display name and click Edit. Enter your new seller name and submit for review.
💡 Approval time: Amazon reviews all seller name changes before they go live. Expect 24 to 48 hours for the update to reflect across your listings and storefront.
Seller name rejected or account flagged after an update?
We resolve Seller Central policy issues and account flags with structured documentation and clean corrective actions — no templates.
⚠️ Common Problems When Changing Your Amazon Name
In our experience working with Amazon sellers and buyers, these are the issues that come up most often — and how to resolve each one quickly.
Amazon asks for identity verification
Completely normal. Amazon sends a one-time code to your registered email or phone before allowing Login and Security changes. Make sure you have access to both before starting.
Seller name change gets rejected
Amazon will reject submissions that include trademark terms, misleading wording, or names that do not align with your registered business. Review the rejection reason, revise, and resubmit. If your account gets flagged during the process, our Amazon account reinstatement team can step in and resolve it.
Name update not appearing on listings
Seller name changes can take 24 to 48 hours to sync across all listings and your storefront. If it has been longer than that, contact Amazon Seller Support directly.
Legal business name change requires documentation
Updating the legal business name on a seller account due to a company restructure or legal name change requires supporting documents. This is treated differently from a display name update. If you are navigating this, our Amazon compliance advisory service can guide you through it correctly.
- ✗Do not change your seller name more than once or twice — frequent changes trigger account reviews
- ✗Do not use trademarked terms, competitor names, or Amazon branding in your seller name
- ✓Do keep your shipping address name consistent with your account to avoid order delivery issues
- ✓Do update your storefront banner and branding after a seller name change for consistency
- !If a name change triggers an account suspension, treat it as a policy violation and submit a proper Plan of Action
Get back to selling — the right way, the first time.
From account level suspensions to ASIN removals — structured appeals built around your specific case, not copied templates.